Why Social Media Is So Important For Actors
More than ever, casting directors and creatives alike are surfing social media platforms like Instagram and YouTube to find fresh talent.
And it makes perfect sense. Here’s why.
When a casting director, producer, or writer considers you for a project, they do what everyone does. They go to Google and type in your name.
Because social media profiles often appear first in the results, you’ll want to make sure your social media accounts are as catered to your brand as your website is. You want your social media accounts to act as a representation of the overall vibe, voice and personality of your brand.
What Should I Be Sharing On Social Media?
Social media should help, not hinder, an actor’s career.
So treat your social media accounts like another representation of you.
Not sure what to share?
Start by sharing what you do well.
Are you a singer? Share a cover of a song.
Are you a dancer? Share a clip of you dancing.
Get some new headshots? Share those.
Do you play an instrument? Share that.
Can you do a special trick? Share that.
Did you just perform in a cabaret? Share that.
Did you just book work? Share that.
Are you learning a new skill? Share that.
Did you just take an acting class? Share that.
Did you nail your last voice lesson? Share that.
Did you learn new choreography in dance class? Share that.
More often than ever, casting directors are taking to social media to learn more about you.
Use this to your advantage.
Should I Have More Than One Account On A Platform?
Some actors wonder whether it’s worth it to have one private account for family and friends, and one public, professional account. It can get a bit tricky to stay active on social media if you have more than one account on the same platform. Streamlining all of your content into one social media account is preferred.
What Should I Not Share On Social Media?
If you’ve decided to set your account to public, make sure you are carefully choosing what you do, share, and say on social media.
Negativity
Avoid sharing endless rants about your day on social feeds. Though at the moment it might seem harmless, sharing negativity online can make you seem stuffy and unapproachable. It’s okay to be honest on social media - just as long as you’re keeping things light and positive.
Profanity
Keep it clean. You don’t want to hurt your chances of working for a company (for example, Disney) simply because you have inappropriate content on your social media. You never know who’s watching.
Illegal Content
Sharing illegal content that’s substance related is a definite no-go.
Offensive Content
Opinions about certain productions, theatres, and industry professionals should be kept private. Sharing this type of information online can seriously hurt your reputation among other creatives.
Should I Contact Casting Directors And Other Creatives On Social Media?
The short answer is no.
Yes, you’re more than welcome (and even encouraged) to follow casting directors and creative teams. But unless you have a very personal relationship with them, keep things professional. If you see a production or role you’re right for, don’t DM a casting director about it on Instagram.
Instead, consider sending in a cover letter to their office submitting for a specific show.
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